• 03.23.10

Foursquare’s Celebrity Mode Allows You to Avoid DJ Pauly D Like an STD


Stalking DJ Pauly D, he of Jersey Shore fame, just got a whole bit easier (oh, I know ladies, stop your hysteria, I can barely hear my own sarcasm above the screams). The walking hair-don’t is the first celebrity–sorry, let me rephrase that–the first “celebrity” to use geo-social network Foursquare‘s Celebrity Mode (that’s Celebrity Mode without inverted commas) which enables you to stalk–sorry, I mean follow, your favorite fame whores.


The idea is a hook-up (note to Pauly: not one that involves bodily fluids, it’s of no interest to you, get back to pumping fists, or iron, or whatever else it is you do when you’re not blow-drying your “hair”) between foursquare and MTV and its sista from another mista, VH1. Rather like If I Can Dream, the music channels are hoping to get Foursquare users to engage more with the TV shows they love–The Hills, The City, Real World: New Orleans, The T.O. Show, Fantasia For Real, and What Chilli Wants–while they’re on air.

There will also be location-based sponsorship opportunities for companies wishing to get a bit of Pauly magic, and the Viacom-owned channels are also hoping to produce short-form Foursquare programming that uses the shows’ talent, and includes tips and elements of gaming. Stalk Pauly! Hold Pauly down and give him a tramp stamp! Force Pauly to style his hair in a different way! The possibilities are, I think, endless.

You can follow Pauly here, as well as seeing the tips he’s left for his chums–although, for privacy reasons*, followers will be unable to view his check-ins. Sadly, he has nothing to say about London–possibly because he couldn’t get his hair products past the security checks at the airport.

*Note to Pauly: Perhaps if you really valued your privacy you wouldn’t be appearing on the telleh.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.