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Twitter Users Don’t Read the News, Do Share Photos and Socialize

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Facebookers prefer broadcast media, while Googlers go for the dead-tree version–that was the upshot of some stats we posted earlier this month from Hitwise. Now analyst Heather Hopkins has added Twitter to her data to see where its users directed traffic to and, unsurprisingly, news and media was way down the list.

Social networks, photo and video sharing sites lead the pack, while news and media account for just 0.14 of one percent. While Twitter’s share of the Internet has tripled in the past year, visits to news and media companies from the 140-character monster have only grown by 54 percent.

 

 

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And this chart shows the news and media sites favored by the Twitterati. HuffPo, CNN and the NYT are all on the podium, with Google news coming in fifth.

[Hitwise]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S

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