H&M has been hurting on the green front lately. First the fast fashion brand got in trouble for destroying unused clothes, and then the company was accused of selling fake organic cotton. Not to mention those Madonna tracksuits on the world). So it’s no surprise that the company is trying to redeem itself with the “Garden Collection,” a line of clothes made with tencel, recycled polyester, organic linen, and organic cotton. Of course, there’s still a chance that the new organic cotton clothes are contaminated with GMO cotton, but we’re guessing that H&M is being a bit more careful this time around. And in case, it’s hard to begrudge a major retailer for trying to bring sustainable textiles into the mainstream. Check out a video of the collection below.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.