• 03.15.10

Bhagwan Chowdhry’s FAB Campaign Aims to Put $100 in Bank Account for Every Baby

Bhagwan Chowdhry, a Professor of Finance at UCLA’s Anderson School, outlines his organization’s mission to give every newborn in the world access to financial legitimacy. The most stunning part of the FinancialAccess@Birth (FAB) campaign isn’t the remarkable impact that participants would get from a mere $100 starting balance or even the GNP metrics envisioned to fund this campaign, its the idea that this could help erase poverty. Here’s the organization’s plan in full.

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The FAB Campaign, by Bhagwan Chowdhry, Joshua Coval, Paul Hudnut, Vijay Mahajan, and Peter Singer


Imagine putting your life savings into a piggybank or
under your mattress. That would be crazy, since neither offers much
security, nor any interest to make the account grow. Yet, nearly half
of the world’s population does not have access to any formal financial
services. Their savings are kept in small jars or trunks, or through a
patchwork of informal methods. Nandini, a village woman in India who
deposits 5 rupees every day for 220 days with her village deposit
collector, only accumulates 1000 rupees after 220 days–an astonishing
APR of minus 30%, notes Stuart Rutherford in his book “The Poor and
Their Money.” If Nandini had access to a simple bank savings account
that paid a modest interest rate of 4% per annum, she would have
instead saved 1113 rupees. This loss of 113 rupees may not appear to be
significant, but consider the following scenario. Her young daughter,
Krupa, gets ill and needs life saving medication which costs 100
rupees. If she does what any desperate mother would do, she may have to
pay 5% a day to the local moneylender paying him 150 rupees month after
month and still continuing to owe him 100 rupees. Lack of access to
formal financial services, forces Nandinis of our world into a cycle of
constant indebtedness, preventing them from building up household
resources for security or investment, and perpetuating their poverty.

The emergence of the microcredit industry, with innovators such as
Grameen Bank in Bangladesh, ACCION in Latin America and more recently
Kiva in cyberspace, has begun to address the issue of financial
services for the poor. But microcredit is only one piece of the puzzle
of financial inclusion, and while these early leaders provide inspiring
examples, they help only a small fraction of the world’s poor. The poor
also suffer because they are inadequately insured against unanticipated
shocks and contingencies caused by events such as illness or death of a
family member, and natural calamities such as floods, droughts or
earthquakes. Any security provided by savings and assets is grossly
compromised for the poor who are excluded from the formal economy, as
emphasized by Hernando DeSoto and former U.S. Secretary of State
Madeline Albright in a recent U.N. report. Even during catastrophic
events, such as tsunamis, earthquakes, floods and droughts, attempts to
provide social insurance in the form of aid and charity are often
inadequate and inconsistent.

What is required to bring billions into the formal economy, and start them
on the path out of poverty? We believe there is a relatively simple
solution. It isn’t easy and it isn’t fast, and we need your help. But
the proposal is feasible, and comprehensive enough that it will lead to
financial inclusion for every child and young adult by 2030. We propose
that starting November 11, 2011 (11/11/11), every child born in this
world will start life with a Financial Access at Birth (FAB) bank
account. The opening of these “FAB” bank accounts would be integrated
with the official birth registration process and perhaps with
electronic banking. Governments, with the help of
institutional/individual donors will make a deposit of US$100 in each
FAB account.

This will entice parents into
registering the birth of every child. An initial deposit of $100 could
significantly change lives for people in poor countries. The deposit
cannot be withdrawn until the child reaches an age of 16 – preventing a
parent or another adult from misusing the money. Use of new technology,
such as biometric identity systems, could further minimize the
possibility of fraud and manipulation.

How much will it cost and where will the money come from? Currently, 134
million children are born worldwide each year. Assuming that 25% of
parents will voluntarily forgo the initial $100, this would require a
funding of $100 per child for approximately 100 million children every
year, which amounts to a total of $10 billion. It would seem sensible
to require the host governments to share part of this burden
themselves. This could be managed by a multilateral agency such as the
United Nations Children’s Fund (UNICEF) in which all member countries
could contribute an amount that is proportional to their GNP and would
receive a transfer that is proportional to the number of children born
in that country.

The total requirement per year of $10 billion is about one-fiftieth of one percent of the world GNP of about $50 trillion, and this would be the contribution level for
each country. So, for instance, Rwanda with a GNP of nearly $4 billion
would contribute less than one million dollars, and would receive a
transfer of nearly $30 million for FAB accounts of nearly 300,000
children born every year. India with a GNP of nearly $1 trillion would
contribute $200 million and receive $2.5 billion for FAB accounts for
nearly 25 million children born in India every year. Developed nations
such as the United States with a GNP of $14 trillion would contribute
less than $3 billion – raised by a partnership between the government,
private banks, and charitable giving – for FAB. These amounts would
require prioritization, but are within the ballpark of many other
development initiatives.

Once the FAB account is set-up, a number of useful benefits become feasible.
Relatives, private donors, other social organizations could design
plans in which regular payments are made to FAB accounts to provide for
education, training, health-care. Imagine that, at the time of Krupa’s
birth, Nandini opens a FAB account for her. A retired teacher in
Germany might like to sponsor Krupa’s school fees for middle school. By
using the FAB account, this can happen easily, with the bank
transferring payments directly to the school. Imagine further that your
teenage daughter Emily decides to contribute $10 a month for Krupa for
her college education. Krupa’s initial $100 deposit plus a $10 a month
contribution from Emily accumulates interest until Krupa turns sixteen.
At a (real) interest of 4% a year, Krupa would have accumulated nearly
$3000 or Rupees 150,000 that can pay for her college education in
India. Another direct mechanism could be to pledge a small amount every
time those who wish to give use a credit card. Supported by electronic
banking, these transfers could occur automatically, at very low cost,
and at limitless scale.


The interest earned on the initial deposit could either be reinvested or used for
providing critical services such as immunization, health-insurance or
catastrophe insurance. Perhaps most importantly, delivery of aid or
charity in times of emergency can be targeted to individuals and
communities in affected areas. When FAB accounts are integrated with
mobile telephony, those to whom the aid is directed, such as Krupa and
her mother Nandini, could withdraw (only) emergency funds donated by
private citizens or aid agencies, or direct payments to the FAB account
from catastrophe insurance, in time of need almost immediately and
without any slippage or loss that is often associated with traditional

This would require a serious commitment and
coordination among many. Governments will have to agree to fund the
initiative and allow the official birth registration process to be
integrated with setting-up online bank accounts. Banks would have to do
their part and determine business models to implement such accounts.
Technology companies will have to develop and provide the necessary
hardware and software support. The telecom industry will have to
integrate mobile banking with telecom services using mobile phones.
Civic and charitable organizations will have to assist with financial
education and enrollment systems that would make it simple for
individuals to participate in making donations and sending targeted
aid. Furthermore, we would need to ensure that funds are transferred in
their entirety to the recipients, which means that institutions
involved must agree to bear additional administrative and transactions
costs as acts of corporate social responsibility.

All of the required pieces to make this happen, in fact, exist today.
Korea, Singapore, Canada and the U.K. have all tried opening bank
accounts at the time of birth. Individual Development Accounts (IDAs)
in the United States, pioneered by Michael Sherradan, provide
mechanisms to match, through a variety of government and private sector
sources, savings accounts of low-income families. India is embarking on
an ambitious unique identification program (UID), headed by Nandan
Nilekani, a co-founder of Infosys, for its entire resident population,
using biometric technology. Online access for banking is the norm in
many countries. Mobile banking using cell-phones has arrived in Kenya,
Philippines and other countries. Organizations such as Kiva and United
Prosperity have made it easy to identify people in need, and companies
such as Paypal make transfer of even small amounts of money easy and
instantaneous. Large amounts of financial aid from rich to poor
countries already occur though organizations such as the World Bank.
The time has come to integrate all of these together and provide
financial access to every child that is born in the world.

The idea is simple, transparent and universal. Many details need to be
worked out. We invite the world community to come together to work on
the implementation challenges, think creatively and persuade each other
on the simplest ways to achieve various parts of the concept. You can
support the FAB Campaign by visiting the Web site and
signing your name. We urge leaders of technology and telecom companies,
banks, non-profit foundations, microfinance institutions and government
and multilateral agencies to support and join the FAB Campaign team by
writing to us through the Web site. The FAB Campaign
team will study the implementation of the idea by identifying a country
or two to get started, and showing that this can work. For instance, it
would take $30 million a year to get every child born in Rwanda a FAB
account. Let’s make financial security a reality for Nandini and
billions just like her. Let’s put our resources to work and help the
poor gain another foothold on the slippery path out of poverty.

To read more about the names behind the FAB Campaign, and to include yours visit