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As the chief architect of Sun's Community Equity 2.0 (CE2.0) project, Peter Reiser is considering the place of the individual in a social network from the perspective of a computer scientist, a sociologist, a psychologist, and a carnival ringleader. An attempt to mesh Web 2.0 technologies with corporate communities, he hopes to inject fun and serendipity into information exchange. In one of the more exciting technologies I've seen, CE2.0 is equal parts Facebook, corporate intranet, and community forum. The ability to aggregate and display community participation, and to profile the individual on a community equity model is incredibly innovative.