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Dell’s Binhammer: Measure Whatever, it’s the Customer that Matters

Dell makes a huge effort in the social media sphere, but does it generate sales? Ultimately they hope so, but Dell is trying to do more than move a few units. Richard Binhammer explains.

Dell makes a huge effort in the social media sphere, but does it generate sales? Ultimately they hope so, but Dell is trying to do more than move a few units. Richard Binhammer explains.

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