Nothing shows GE’s modern outlook more than its willingness to lampoon itself on TV’s 30 Rock, created by Tina Fey. “It adds to the humanity of the company, ” GE CEO Jeff Immelt told Fast Company at a GE party at, yes, 30 Rockefeller Center. ” 30 Rock is a way for us to poke fun at big corporate culture and not be defensive about it, ” agrees Steve Fludder, the new chief of Ecomagination. “I just showed a clip yesterday at a GE meeting, ” NBC head Jeff Zucker says.
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