Almost Genius: Emanuele Pizzolorusso’s Crumpled Maps

Emanuele Pizzolorusso

Most city maps are awkward, fold-up creations that fail for a variety of reasons. One, they’re unwieldy. Two, potential bag-snatchers and pick-pockets can spot you a mile off–you might as well be holding an umbrella emblazoned with the neon legend: New to City. Rob Me. Three, they never fold back the way you want them to. Four, it doesn’t take much for them to rip. So, industrial designer Emanuele Pizzolorusso’s ingenious idea is the Crumpled City Map.


Made from the Dupont fabric Tyvek, the waterproof CCM scrunches up into a little ball which you then stuff into a drawstring bag which either goes into your pocket or into your handbag. PIzzolorusso’s idea is currently in production with five versions: London, Paris, New York, Berlin. and Tokyo, and it’s the kind of thing you can see museum shops doing a brisk trade in. And yet…

Crumpled City Map

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[Emanuele Pizzolorusso Design Via Cool Hunting]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.