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Eye Candy: OK Go’s Insane Rube Goldberg Machine


You’ll just have to watch the new OK Go to appreciate its geeky awesomeness. But a little bit of background: The video, directed by James Frost, began with a sketch dreamed up the band. Then, they put it to Mindshare/Synnlabs, a collective of engineers and geeks that consults on ambitious art projects, to pull it off:


Of course, the OK Go video isn’t the first mind-blowing machine of this sort. Most famously, there was this commercial for Honda, by Wieden & Kennedy:


Which in turn was an infamous rip-off of a masterpiece by Swiss artists Fischli Weiss:

About the author

Cliff is director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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