Van Natta inherited a network in steep decline, and with major technological issues. A study of ComScore metrics released on Wednesday shows that MySpace’s 57 million unique U.S. visitors in December 2009 puts it far behind Facebook, which had 112 million visitors during the same period. The sole bright spot is MySpace Music, which saw unique visitors jump 92% last year.
MySpace will now be run by co-presidents Mike Jones and
Jason Hirschhorn. Jones was formerly the COO of MySpace. Hirschhorn decamped from MTV, and then Sling Media, to lead product development at the social network (TechCrunch had rumored he was headed for the door earlier this month). The pair will now report to Miller.
Short of a massive turnaround, it’s hard to see how MySpace will be able to regain its momentum anytime soon.NR