Y’know how people who constantly talk about themselves have a tough time making friends in real life? Turns out that logic applies to Twitter, as well. After analyzing data from more than 60,000 tweeters, Dan Zarrella–the viral-marketing scientist who gave us nine scientifically proven ways to get re-tweeted–concluded that those who use social language (“we,” “you”) have more followers than those who self-reference (“I”):
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
Future of Philanthropy
Inside The Changing World Of Giving
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.