Y’know how people who constantly talk about themselves have a tough time making friends in real life? Turns out that logic applies to Twitter, as well. After analyzing data from more than 60,000 tweeters, Dan Zarrella–the viral-marketing scientist who gave us nine scientifically proven ways to get re-tweeted–concluded that those who use social language (“we,” “you”) have more followers than those who self-reference (“I”):
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