Designing for Children

“Investing in the Future” may sound like a personal-finance seminar,
but at Toys “R” Us, it was one of the past year’s top toy trends.
Learning and exploration products delivered 4% of sales in the $21
billion sector. As that slice keeps growing, industry leaders will meet
in Mumbai to discuss how to design products that help kids learn.
(Those Legos? They foster architectural ability!) This pursuit is
definitely not altruistic. “Parents are resisting the urge to splurge
on themselves, but they’re willing to make investments in their
children’s futures,” says Bob Friedland of Toys “R” Us. Way to take the
fun out of playtime. — STEPHANIE SCHOMER

Tue, February 02

Designing for Children


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