Bob Noorda, who redesigned the New York City subway system with Massimo Vignelli, died earlier this month. Noorda and Vignelli founded Unimark International in 1965 (Noorda was based in Milan, Vignelli in Chicago), the firm you can blame, or credit, with making Helvetica one of the most widely used typefaces on earth. “Don’t bore the public with mysterious designs,” Noorda said, and so we have his 1966 New York subway signage, as simple as it gets, and still in use today.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.