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Bob Noorda Dies, Re-Designed NYC Subway Signs

The man, with Massimo Vignelli, behind one of the best way-finding systems on the planet.

Bob Noorda Dies, Re-Designed NYC Subway Signs

Bob Noorda, who redesigned the New York City subway system with Massimo Vignelli, died earlier this month. Noorda and Vignelli founded Unimark International in 1965 (Noorda was based in Milan, Vignelli in Chicago), the firm you can blame, or credit, with making Helvetica one of the most widely used typefaces on earth. “Don’t bore the public with mysterious designs,” Noorda said, and so we have his 1966 New York subway signage, as simple as it gets, and still in use today.

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