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  • 01.19.10

Emoti-Cons: Of Course I’m Paying $1.99 for a Universal Sarcasm Mark

A new “sarcasm mark” for sale that will ease your email misunderstandings ironically points out the painful need for such a punctuation mark.

sarcasm

To all the millions of people out there who have never written an email, I hope I can properly explain how difficult it is to compose sarcastic phrases in our daily correspondence without a standardized sarcasm mark. Even if I meant that last sentence sarcastically, you would never know, right? Even though you’re really smart.

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A piece in Slate five years ago proposed an upside-down exclamation mark as the “sarcasm point,” even remarking (sarcastically) that it should be copyrighted. Well, now a company named SarcMark wants to sell its proposed mark (above) for $1.99, far less than the cost of the JokeyAmpersand I purchased last year (check it out, it’s really impressive: &!). Yes, I think this SarcMark is a steal. Not only is this clearly the most highly-evolved, intelligent icon I’ve ever seen–evoking centuries of linguistic complexity as freshly-pierced ear–it’s made even better by the fact that we actually have to purchase this sarcasm mark to properly pepper our typed correspondence.

sarcasm

[The Telegraph]

About the author

Alissa is a design writer for publications like Fast Company, GOOD and Dwell who can most often be found in Los Angeles. She likes to walk, ride the bus, and eat gelato.

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