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An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of Made to Stick.

Switch: Don’t Solve Problems–Copy Success

BY Dan Heath and Chip Heathlong read

Find a bright spot and clone it.

That’s the first step to fixing everything from addiction to corporate malaise to malnutrition. A problem may look hopelessly complex. But there’s a game plan that can yield movement on even the toughest issues. And it starts with locating a bright spot — a ray of hope.

When Jerry Sternin arrived in Vietnam, the welcome was rather chilly. The government had invited his employer, Save the Children, the international organization that helps kids in need, to open an office in the country in 1990 to fight malnutrition. But the foreign minister let Sternin know that not everyone in the government appreciated his presence. The minister told him, “You have six months to make a difference.”

Sternin had traveled to the country with his wife and 10-year-old son. None of them spoke the language. “We were like orphans at the airport when we arrived in Vietnam,” he said. “We had no idea what we were going to do.” Sternin had minimal staff and meager resources.

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