advertisement
advertisement
  • 01.08.10

Online Buddy Comedy by Jason Bateman, Will Arnett Could Make You URL

Jason Bateman and Will Arnett are selling out– if you can call it that anymore. The duo just announced a partnership with Ben Silverman to form a digital production company to produce shorts and commercials.

Jason Bateman

Silverman’s own company, Electus, is parented by IAC, the same company that supports CollegeHumor.com, so the duo will be able to test out their brainstorms in the same short Internet clip format. Bateman hopes the most popular might even eventually hit the big screen (think: SNL co-opting Tim Meadows in The Ladies Man, but successful).

advertisement

You read that right. They’re doing shorts and commercials on the Web that they hope might become feature films … for Yahoo. Script: flipped.

As we reported earlier this year, this sort of power grab is becoming de rigueur for comedic actors/Web entrepreneurs like Ashton Kutcher–those looking to control their own destiny in the shifting marketplace. It’s especially attractive as launching a solo comedy site becomes a proven fail. We only hope Bateman’s instincts go more Arrested Development than Hancock.

[Via Gawker Via Reuters]

Image: https://www.flickr.com/photos/mysticchildz/ / CC BY 2.0

About the author

Ben Paynter is a senior writer at Fast Company covering social impact, the future of philanthropy, and innovative food companies. His work has appeared in Wired, Bloomberg Businessweek, and the New York Times, among other places.

More

Video