This is how it works: Print out a “Do the Deed” business card from the site and fill in a unique 3 to 8 digit code. Then, the next time you help change a flat or shovel a walkway, pass it on. The card will explain to the new holder the intent of the project and how to log the altruism. You can do it solo or as a group–just make sure everyone has the same ID number. In Wichita, even the Girl Scouts are trying it out. The commercial reverberation is obvious: free advertising for the PR firm, free image polish for partners and sponsors, and likely a free exclusive for the newspaper.
So does it work? Consider it a good deed that we have told you all this. As such, we have registered our own Fast Company deeds card (code: FastCard). If you actually use the concept to past cheer on, simply use that code and we’ll report back what happened in a few weeks. Take that, Kevin Spacey.