With some wishful thinking, aided by a glass of champagne to bring in
the new year, I envisaged this press article from later in the decade .
Inc, the global conglomerate, today announced Donahugh, currently
president of a key business unit of the company, as its new CEO. The
last and most senior appointment in its refreshed executive team.
Corporate responsibility has been a defining component of Donahugh’s
Over a year ago at a boisterous annual
meeting, shareholders demanded a change of leadership and, consistent
with the lead set by so many other businesses, approved the cessation
of reporting the forthcoming quarter’s expected earnings, to be
replaced by annual reporting of the five and ten year outlook.
disappointed with the lackluster performance of the company,
shareholders offered some limited praise that the current leadership
had in the mid part of the decade overseen a fundamental shift of the
core business across to new sustainable raw materials. In so doing, the
worst of the price hikes that had left some less enlightened
competitors in the dust were avoided. The true winners in the sector
though had been those that saw this coming in the Aughts.
making the announcement, Chairman of the Board Peterson pointed out
that “It is not coincidental that Donahugh, our pick for the role,
headed the division of PWF that over ten years steadily outperformed
many stock market darlings which had started so well but then fell by
Major pension fund shareholders also made clear
that after decades of leadership swings between the traditional
management disciplines, it was time for leadership with a new all
encompassing perspective. “We need the companies in which we invest to
take a more holistic approach” said Green, VP at a large institutional
shareholder, “An approach that takes into account engineering, finance
and sales to deliver a long term return to shareholders but within the
context of the society in which the company operates. In many cases our
clients, as well as being investors of PWF, are their employees and
customers too or are impacted by PWF simply as members of civil
society. We see leaders with a strong record of corporate
responsibility to be best placed to fulfill that role”.
Donahugh has a Masters in Sustainable Business Administration and is a Chartered Corporate Responsibility Practitioner.