What do Leningrad, cowboys, a Finnish rock band, and the Red Army Choir have in common? They perform together… “Sweet Home Alabama!!!”
OK, this might sound like something I could have made up after having too much eggnog this holiday season, but no, you can check it out for yourself. I’ll venture to say this is the most edgy and innovative interpretation of the old favorite. The Finish band that calls itself the “Leningrad cowboys” obviously increased its appeal (and credentials?) compared to their earlier interpretation by adding to the mix another unexpected ingredient: the Red Army choir signing in English, vigorously and it seems in the same time nostalgically (although the song might have been the only reason for which many of the singers first heard about Alabama). While the musical intersection of all these apparently disparate entities might not be something all of us think as great, courtesy of YouTube, at the time I am writing this 2,254,837 people saw the video which is rated as a perfect five star. The masses have spoken!
On my side this discovery strangely connected with the advice received this week from a Nordstrom customer representative: “if you can rock it, go for it!” after I had been contemplating – for some time – buying something that would normally land outside my comfort zone. I tried to make up my mind by briefly positioning the article in front of me – as you can do these days with some online retailers that have embraced “augmented reality” – and glancing in one of those large mirrors between racks. While doing this two separate times, several customers passing by exclaimed: “wow, that really looks good on you!” Maybe they were just trying to be nice, but getting the “independent” encouragement, made me believe that I might be able to “rock it.” I still have to test that idea by actually wearing the item this season… By the way, this experience also indicated to me that the ability to share the result of virtually trying stuff on is a feature that would be tremendously popular (online retailers might want to take note!).
Meanwhile, I thought that the shopping assistant’s “advice” might be just the way we need to start thinking more often in many other areas of our life to step out of our daily boxes. Think how to “rock it” in work-related endeavors, unleashing a remarkably innovative project, maybe? Many times the only limitation is that mental barrier we have created for ourselves. Our analytical brains are very good at creating “acceptable” frameworks for our thinking and behavior, providing all the reasons for which something might fail, including that it just may not fit with what is expected… How many times did you hear: “this is not how we do things around here?” So, here is another way to take a good tally: Do you need to innovate? If successful, can you envision a positive impact of your plan? Are you committed to doing what it takes to bring it to fruition? Are you (physically/mentally) capable of doing it? Then, finally… Why not???
The Finish band and the Red Army choir rocked it in front of huge enthusiastic crowds online and off line. More and more people take their chance – publicly – on testing their ability on TV and many more are watching them religiously. So, are you still a “wall flower,” looking sadly at the dance floor wondering why nobody can see that you can and would like to dance, or are you simply worried about looking out of place? Here is a suggestion for us in 2010: if we THINK we can dance, let’s go for it! At least, we will not forever wonder “what if I tried?” Some of us will get the big prize. It might even be you, but you’ll never know unless you go for it!
(entry posted originally at the blog Constructive Interference: Interfere to innovate)