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  • 12.12.09

The rise of the ultimate lists

What is your relationship with…today’s lists for everything?

Agh, the lists are everywhere! These days you can’t find much to read that had not  been already organized that way. Most famous business gurus write books that are basically expanded lists that sell off the shelves, bloggers have numbered tips for everything. There are even friendly self-help materials that list all the great reasons for which you should present all you thoughts in the form of… well, lists!  No wonder, since great opinion leaders such as Guy Kawasaki tell us that writing lists is “an art” and for him this is the way to get him to read… I am getting worried: reading material that had not been already organized in a list might quickly become a “dying art“!

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So, I feel compelled to speak up on behalf of those of us who might think this way. OK, I like reading lists – sometimes! For instance, this one that ranks the top five traits respondents found when asked to “decode leadership” Besides categories that were ranked based one some sort of a quantitative analysis (e.g., “Top 10 cities for innovation”), or some other logical successive action steps I might need to take to accomplish a very specific task, my poor brain, not very trained to remember things, is getting so confused these days trying to store and then quickly name or even remember how many things I needed to do to… save the world? innovate? get venture money? lose my belly flab in less than 2 weeks? And what were the only three steps I was supposed to take to become a proficient piano player?

Sometime this type of organization might actually be hard to my kind of mind! I do not think that everything can logically be listed, nor do I want to only read those things that can be… Should you, inspired blogger, try to make it easy for me by trying very hard to put together a list, please… don’t! Consider that while your thoughts on the subject might really get me thinking or fired up to spring into action, your conclusions might not make sense to me! Why do you want me to think that there are only ‘ten things’ I have to do to achieve X? Your specific list might not fit my intended use, or your implication that you hold the “definitive” truth in the matter might not sit well with some of us… Something else worth considering for those who like to put together “top 10”- types lists.  Brain researchers tell us that the longest sequence a normal person can recall on the fly contains about seven items – which might explain the popularity of that size group? The magnificent seven, and as many dwarfs, samurai, wonders of the world, deadly sins, seas, habits of… OK, better stop here, maybe there were more, I just cannot remember the rest…

Let me also share that there are people like me who go to the supermarket with a short shopping list: “milk, bread, fruit, something to cook for dinner” (basic drop dead lists), then still leave with a cart full of a jumble of fresh stuff, sticking on all sides – not quite clear what dinner will look and taste like – and with extra stuff for the next dinner(s), some chocolate, and maybe forgot to get the milk… OK, I know, I was told before, I should not shop for food when I am hungry: I might be tempted to make rush decisions, buy more than I need, etc., etc. Yet, consider that instead of immediately satiating my hunger by feeding from an orderly stack of boxes and cans of pre-cooked food, I am willing to postpone instant gratification to spend some time in the kitchen preparing a dinner like no other:

1.      not because I am the greatest chef, but

2.       because I enjoy getting involved in what I eat, and

3.       I like to surprise myself and anybody who dares to join.

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Do you get my gist, Guy? lists can be usually formulated but might be less inspired than the idea behind them. And, for some of us, lists have limited use. Why make the list an ultimate goal? I, for one, have trouble remembering how many essential truths/definitive ways to do something someone else said there were… except those I could hum…. “mmmm… 50 ways to leave your lover….”

(entry posted originally at the blog Constructive Interference: Interfere to innovate)