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Eyecandy of the Day: Even Fashionistas Love Augmented Reality!

Too-cool-for-school graphic designers create AR avatars for the fashion set.

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Usually, cutting-edge technology doesn’t exactly appeal to hipsters. Something about all the dorky associations, we’d guess. But augmented reality has now made that improbable jump, in this series of animated GIF’s created by design firm Reed + Rader for Spiral Mag. These aren’t true AR avatars per se–but merely moving illustrations of a future where everyone’s got a wilder, more creative version of themselves floating in the intertubes. You know, like MySpace with even more posing. And you thought it wasn’t even possible.

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Spiral Mag

Spiral Mag

Spiral Mag

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About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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