• 12.10.09

Exclusive Videos: AOL’s New Logo Comes to Life

The best way to get a look at AOL’s new look are with these nifty videos by Wolff Olins.

As part of our sneak peek at the new AOL branding, Wolff Olins passed along several videos of AOL’s disappearing/reappearing logo, which they commissioned from Universal Everything. Here are our favorites.


The rippling, pixelated landscape reminds us of soundwaves.

We’re digging the iconic arrow cursors-meets-The Birds.

Embrace of the low-tech includes a cardboard camera, tissue paper, and stop-motion photography (by the Brooklyn-based Ghava). Love it.


A beautiful shout-out to consumerism. Makes us want to buy stuff on AOL.

About the author

Alissa is a design writer for publications like Fast Company, GOOD and Dwell who can most often be found in Los Angeles. She likes to walk, ride the bus, and eat gelato.