Exclusive Videos: AOL’s New Logo Comes to Life

As part of our sneak peek at the new AOL branding, Wolff Olins passed along several videos of AOL’s disappearing/reappearing logo, which they commissioned from Universal Everything. Here are our favorites.

The rippling, pixelated landscape reminds us of soundwaves.

We’re digging the iconic arrow cursors-meets-The Birds.

Embrace of the low-tech includes a cardboard camera, tissue paper, and stop-motion photography (by the Brooklyn-based Ghava). Love it.

A beautiful shout-out to consumerism. Makes us want to buy stuff on AOL.AW