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Designers Know How to Recognize a Great Package

Check out these clever concepts for a packaging-design award.

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If you’re gonna design a trophy for a packaging-design award, that trophy better be pretty damn cool.

The Dieline, the Web’s best resource for packaging design, is gear up to create a trophy for its first-ever design award, and they tapped ESTABLISHED, a firm based in NYC, to create eight concepts. They’re all solid, and a few are pretty impressive indeed.

Above: A brilliant idea to vacuum-pack the winning design in metallic foil.

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Here: A negative-cast of a trophy–thus riffing on the idea of an award for packaging, rather than products:

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Another take on the packaging theme, and one of the greenest ideas of all: A flat-pack award, which you take out, assemble, and place in a clear box printed with the award details:

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The Dieline is leaving it up to readers to decide which concept is best–you can check them all out (and vote) here.

About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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