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50 Percent of the US Book Market is Now Published Sustainably: Green Press Initiative

Some good news for a change, although their statistic is somewhat misleading: 50% of market share is a looooong way from 50% of publishers. Which is why I changed it in the headline. Anyway, here’s the press release, in full: Book Industry Reaches Significant Environmental Milestone

Some good news for a change, although their statistic is somewhat
misleading: 50% of market share is a looooong way from 50% of
publishers. Which is why I changed it in the headline.

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Anyway, here’s the press release, in full:

Book Industry Reaches Significant Environmental Milestone

Nov 30, 2009: New York Today, the U.S. book industry passed a
meaningful environmental threshold – approximately 50% of publishers
(market share) now have environmental commitments in place – most with
goals and timelines for vastly improving their environmental and
climate performance. This is significant due to the fact that as recent
as 2001, virtually no publishers had environmental commitments on
record within this $40 billion/yr industry. This milestone was hit with
the release of Hachette Book Group’s new environmental policy. Hachette
is one of the top five publishers in the U.S. and the new policy
commits them to a tenfold increase in recycled fiber by 2012, a 20%
reduction in greenhouse gas emissions, sourcing 20% of paper certified
from the Forest Stewardship Council (FSC), ending the use of paper that
may impact Endangered Forests, and a wide range of other initiatives.

“In these challenging economic times, it is wonderful to see a
company as large as Hachette making environmental stewardship a core
value and coming out with an industry leading policy. This helps the
industry to pass an important threshold and hopefully will motivate
those larger and smaller players that are lagging to do more.” said
Tyson Miller, director of the Green Press Initiative.

When Hachette Book Group achieves the commitments laid out in its
new policy, the company will save approximately 267,537 trees and up to
86,000 tons of greenhouse gases each year – equivalent to removing
nearly 16,000 cars.

Relevant Industry Environmental Facts and Figures:

‚ The Book Industry Environmental Council (BIEC –more at bookcouncil.org)
recently committed to reducing greenhouse gas emissions by 20% by 2020
– a global first in publishing and equivalent to 2.5 million tons of
C02/yr or the annual emissions of 450,000 cars.

‚ A report co-published by Green Press in 2008 found that the industry consumes the equivalent of 30 million trees per year

‚ The U.S. book industry has increased its use of recycled fiber
sixfold from 2004 to 2007 – equivalent to eliminating the annual
emissions of over 200,000 cars.

‚ Over two hundred publishers now have commitments in place to
increase recycled and FSC certified fiber, eliminate impacts on
Endangered Forests, and a range of other initiatives (including Random
House, Simon & Schuster, Scholastic, Chronicle Books, New World
Library, Baker Publishing Group, Lantern Books, Thomas-Nelson, Chelsea
Green, and a variety of others)

New Industry Progress

‚ The BIEC is finalizing a green publisher certification program and
logo that will be launched in Spring of 2010. It is a points-based
system similar to LEED that awards environmental leadership across 22
environmental performance areas and will be identifiable on books

‚ This national eco-label will set a rigorous environmental performance standard and qualifying publishers will be audited

Contact: Kelly Spitzner, Communications Coordinator, 952-223-3364, kelly@greenpressinitiative.org

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