How did the Twitter story, “Hearts, Keys, and Puppetry,” come about? The plan for the crowdsourced project was inspired by the Royal Opera House’s Twitter experiment. BBCAA sought out a twitter-savvy author to kick the thing off, and found it in Gaiman. “Neil very generously embraced the idea right away,” says the project’s moderator for BBCAA, Tara Gelsomino. “He crafted a doozy of a sentence and agreed to tweet it at our selected start time, despite the fact that he would be en route to China.”
But is the final result of this experiment, “Hearts,” a good read? Decide for yourself.
This is not the first case of user-generated Twitter art. Besides the fore-mentioned Opera, twitter fiction is being turned into a film, The New York Times‘ writer Matt Richtel wrote a “Twiller,” there are various twitter fiction online magazines like Smith and Thaumatrope, and someone tweeted a whole musical. But this may be the first twitter fiction with such a caliber of producers (Gaiman, BBC) and such a large turn out of participants. BBCAA is planning to do another Twitter story soon.