My big take away from today was an attribute that I have recently labeled about myself as impatience, but that my story guide Annie Hart redirected this morning as fierceness. As my business is growing and our authors and company are gaining more popularity, more and more people are contacting me to help them with their branding. That has created a serious bottleneck for me, because it often translates into hours each week of free consultation, where I’m having to describe the reality of what it takes to make a brand successful to people who have rose colored glasses on about the process. Constantly being pulled away to have those conversations frustrates me, because I have so much work to do not only for our clients, but for our employees.
The lack of patience increases when I’m on the phone with someone who is looking at this industry from the idealistic perspective of a child. Hollywood has trained most people to believe that if you have a great idea, it’s worth a fortune. I used to sit in on workshops where agents and managers and producers would tell writers to never pay anyone to help them with their careers. “Hollywood should be paying you.” But Hollywood opens its doors to only .00001% of those people. So what does everyone else do? In the eyes of those producers, agents and managers, they should spend their time trying to be part of that .00001%. THAT’S ABSURD!
Everyone has a story worth telling. Everyone has many stories worth telling. I am cursed with that knowledge. I am cursed with knowing that our storytelling process is life changing for the people who tell their stories. And yet, I have to decide who we’re going to work with. I have to turn people away from that opportunity if they come to me with those rose colored glasses on.
I felt bad about being impatient. But I feel good about being fierce. This world needs change and change does not happen until we choose to see the world for what it is. When we take off those rose glasses, we leave the realm of the idealistic child and we begin to play in the arena of the powerful adult who can impact others. So forgive me if I come across as impatient…what I’m really doing is pushing to find the bravest of people who will go to battle for their cause.
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Productivity tips and hacks
The major tech ecosystems that battle for our attention and dollars
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens