According to Hollywood hype, James Cameron’s Avatar — a blockbuster tale pitting blue, loincloth-clad aliens against human invaders — will kick-start the 3-D age of film. But if the Titanic director’s sci-fi spectacular is going to make back its $200 million — plus budget, his visual tricks had better look good in 2-D too. Today, only 9% of the world’s 110,000 cinema screens are 3-D enabled, according to a recent Dodona Research report. Since an extra dimension costs a theater owner around $100,000 per screen, 3-D uptake isn’t likely to soar until the economy gets rolling. For the time being, flat is where it’s at. — TB
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.