If you’re wondering why the International Association of Exhibitions and Events stages an event about staging events, you’re not alone. “I’ve tried explaining it to my elderly mother,” says IAEE president Steven Hacker. “She never understands.” We do: Some 13,000 exhibitions and trade shows occur each year in the U.S., and events are a $100 billion business. But tighter corporate-travel budgets mean that business is hurting. No wonder 1,500 sector leaders will meet to laugh (with funnyman Dale Irvin) and learn (from social-media guru Guy Kawasaki). Says Hacker: “They’re attending an event … to the second power.” — DM
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.