The process is simple. You just hit the scan tab on the app, point the phone at a product’s barcode, and voila, instant product ratings on baby shampoo, yogurt, and everything in between. So even the laziest among us have no excuse to slack on social responsibility. And did I mention that the app is free?
If you don’t have an iPhone, GoodGuide offers a text messaging system. A text to “41411” saying “gguide shampoo,” for example, will tell you that Tom’s of Maine, Burt’s Bees, and Nurture My Body are the top scorers in the category.
GoodGuide’s product rating algorithm may not be foolproof, but it’s pretty reliable–the company takes into account health performance (cancer risks, reproductive hazards, skin and eye irritation), environmental performance (emissions, natural resource impacts), and social performance (diversity, compensation, working conditions). Such ratings are difficult to assess for companies that remain mum on internal practices, but a lack of transparency is usually a bad sign anyway. And until another organization comes along to challenge GoodGuide’s work, the barcode scanning iPhone app might be worth a download.