Two months ago, the Heaths’ Made to Stick column challenged brands that sell themselves with “stick-on emotions” to start supporting real causes (“An Arms Race of Goodness,” October). One is already on the case. As part of its Touch of Comfort initiative, which launched in May, Downy has partnered with the Quilts for Kids charity to donate more than 3,000 coverlets made from recycled cotton to hospitalized children.
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