As previously revealed, this update brings social networking to the Xbox 360 with Twitter and Facebook support–in an interface that has been tailored for the console. Whitten said, “We look at things like Facebook and Twitter as amazing social experiences, but also entertainment. We didn’t want to copy and paste from the PC.”
With the PS3 finally getting Netflix, Microsoft has stepped up its game with additional media. The Last.fm music streaming service has been added to Live and the service’s old video marketplace had been upgrade to a Zune marketplace with 1080p HD content that instantly streams. “If it takes longer to download a film, than to leave my house, rent a film, and watch it, then the promise of digital isn’t there,” Whitten said.
All in all, Xbox Live now has over 20 million active members, with 114% growth in the number of new members joining in 2009. Live users have made more than one billion downloads. “It’s about how we continue to push the definition of what living room entertainment is about,” Whitten said.