What do you get when you combine the brains of one Harvard-educated architect and one MIT Media Lab vet? Nervous System, a company that makes bespoke jewelry using generative algorithms.
These pieces are cheap, compared to the custom data-visualization jewelry and furniture we've covered before—just $25 to $50 for a ring or necklace. And that points to a seachange in custom design. While rapid prototyping and computer modeling usually produces expensive one-offs, Nervous System is actually showing how those technologies aid in very small-scale production. As they tell Design Glut in a new interview:
What advice do you have for creatives going into business for themselves?
Jesse: We've just focused on doing things that are interesting, exciting and new. We've gotten our stuff out there and then let the blogs and press spread it.
Jessica: There has never been a better time than now to be out on your own, as a designer or businessperson. It has never been easier to get your product out there. Through the Internet, you can get exposed to everybody at almost no cost. You can send your things out to manufacturers and just get a couple pieces made by rapid prototyping. It's easy to explore and see what it's like to have a business, without putting in a huge amount of investment. People should just start doing it. Even if it's just in their weekends or evenings.
Jesse: I was giving a talk yesterday at MassArt, and one thing the professor mentioned ties into that. In traditional manufacturing, the designer might get thousands of units made because that will bring down the cost. Then you're stuck with thousands of units that you have to sell. I've seen people at shows with ceramics they've gotten produced, and at the end of the show they just want to give them away. They've already paid for the thousands of them, and they just need to get rid of them. But now there are manufacturing technologies that allow designers to do small runs and not make such an investment. You can just test out the waters—see what works and go with that.
Amazingly, the project is even kind of open source. To educate their customers on their process, they've posted the applets they use, and you can play around with them. If you want, you can then order a customized piece of your own devising.
The two principals, Jessica Rosenkrantz and Jesse Louis-Rosenberg, now plan on turning what's already a full-time business towards bigger scale projects, ranging from furniture to housewares, and eventually, full-on architecture.
Read the full interview at DesignGlut.