Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

30 Design Minds on Their Favorite Designs and How Design Should Evolve

Design conversations

Maybe you don't work at a big, high-powered graphic design house like Little & Company, but you can still benefit from their largesse. The firm traveled the world, amassing video interviews with some of the best design minds alive, including typographer Erik Spiekermann, design-curator and FC blogger Ellen Lupton, graphic designer Massimo Vignelli, and illustrator/graphic designer/Pentragram partner Paula Scher. There's even a missive from our own Linda Tischler.

Little & Co asked those luminaries two questions: "What single example of design inspires you most?" and "What problem should design solve next?" It's great fodder for thought and inspiration—and there's a couple heretical nuggets in there as well. For example, idsgn points to Edwin Chan, of Frank Gehry Partners, who had this to say about the current boom in "green design":

As designers today, we should address the problem of how to reconcile our own survival on the planet with the quality of life we've been accustomed to. Nowadays there are a lot of talk or rhetoric out there about 'green design' or being ecologically conscious. Frankly speaking, I think that's a lot of bullshit. In fact, it's a little bit of a fad. There's always been talk about [designing] energy conscious since the '60s, and to me the current trend is just a rehash of what's been good design all along.

Meh. I think the emphasis on measurable building performance and carbon footprint is pretty important, but hey.

So far, ten of the interviews are live; two more batches are due on 11/10 and 11/20—including Paul Sahre, a graphic-design genius; Chip Kidd, the famed book-cover designer; and two of our own expert bloggers, Joe Duffy and Debbie Millman. Bookmark now.

[Via idsgn]