Banner Ads Attached to Houseflies Will Bug You

At a recent trade show, one German company affixed tiny banner ads to flies–which preceded to buzz all around the convention center.




We’ll give this ad-stunt top marks for annoyance and memorability. As Wired UK reports

The banners, measuring just a few centimetres across, seem to be
causing the beleaguered flies a bit of piloting trouble. The weight
keeps the flies at a lower altitude and forces them to rest more often,
which is a stroke of genius on the part of the marketing creatives: the
flies end up at about eye level, and whenever a fly is forced to land
and recover, the banner is clearly visible. What’s more, the
zig-zagging of the fly naturally attracts the attention because of its
rapid movement.

Maybe this has wings: Imagine ads for candy, affixed to honey bees. Or ads for mosquito repellent, affixed to mosquitos.

And after that, we’ll go ahead and write some ads on the moon.

Who says advertising is dead? It’s only just begun.


About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.