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  • 10.29.09

It’s 2009: Where Is My Online Cereal Builder?

The last time you ordered a custom PC online, you finished configuring and wondered: what kind of world do I live in where I can’t do this with cereal?

The last time you ordered a custom PC online, you finished configuring and wondered: what kind of world do I live in where I can’t do this with cereal?

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MojaMix

The gods of oat and honey have heeded your cry. MojaMix is an online cereal building tool that lets you custom-mix your own grains, fruits, nuts, seeds, and sweet stuff into a 12-ounce bag, which is then mailed to your house. In about five days–less if you live in California, where MojaMix is based–the mail-man will walk past the Obama sign still erect in your yard, skirt past your Volvo and hand you your custom mix, which you’re then free to consume with any number of soy or local-organic milks. If you don’t like the mix you’ve concocted, you can send it back for a refund (or a new batch).

MojaMix

MojaMix knows its customer base: it’s constantly adding new uber-healthy ingredients (most recently, quinoa) and says that most of its ingredients are local and organic. The average bag ends up a little steep at $7-10, but as with most things, you get what you pay for; this is no straw-and-oat Kashi mix. More exotic ingredients range from persimmons (that’s a fruit, apparently) to goldenberries to pumpkin seeds.

About the author

I've written about innovation, design, and technology for Fast Company since 2007. I was the co-founding editor of FastCoLabs.

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