• 10.16.09

IdeaPaint: Turn Your Entire Office Into a Whiteboard

With just one coat, IdeaPaint turns any surface into a dry-erase board.


Why didn’t you think of this?


John Goscha, at the ripe old age of 25 ditched a job offer at Goldman Sachs, and instead began marketing IdeaPaint, which is simply a paint that turns any paintable surface into a dry-erase board.


The benefit–besides being able to brainstorm on almost every inch of your office–is that the paint is half the cost of whiteboard and better-performing–you can leave marks up indefinitely, and they won’t stain the wall. Of course, it takes a bit of time–you may have to sand the wall and prime it–but one other benefit is that you’re not incurring all the carbon involved in manufacturing and shipping a whiteboard.

[Inc. via Dieline]

About the author

Cliff is director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.