C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, chronicles the evolution of corporate social responsibility, or CSR, from hands-off projects which were primarily for publicity to innovative experiments that lead to novel (and profitable) products. He visited Fast Company recently to talk about the updated 5th anniversary edition of the book, and in this video talks about how corporate attitudes about social responsibility are changing, using as an example GE’s new portable ECG machine, which arose from CSR work in China and India but is now being deployed in the U.S.
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.