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Apple App Store: Upskirts Yes, Satire No

It’s fatuous to attempt to understand the App Store approval process, but in the past, there have been a few rules: weirdly obscene or prurient-minded things aren’t so well-received (think “baby shaker” app), and apparently, neither are satirical postcards that mock Bernie Madoff.

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It’s fatuous to attempt to understand the App Store approval process, but in the past, there have been a few rules: weirdly obscene or prurient-minded things aren’t so well-received (think “baby shaker” app), and apparently, neither are satirical postcards that mock Bernie Madoff. What is fine, however, is an app that lets you blow into the phone’s microphone and catch an up-skirt shot of a young Japanese girl.

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It’s called Puff!, costs $0.99 and doesn’t contain any actual nudity. It was submitted with a 17+ rating for obscenity, the same rating requested by the postcard app by Someecards, which was mysteriously rejected this week for cards like the following. When will Apple standardize the precedents set by its approvals?

[Via TechCrunch]

About the author

I've written about innovation, design, and technology for Fast Company since 2007. I was the co-founding editor of FastCoLabs

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