No, this is not about Ballmer’s latest marketing campaign, but about evolutionary innovations.
Yes, Steve Ballmer presented the current state of economy characterized by necessity as the corner stone of the latest Microsoft strategy/marketing campaign on innovation. I did not hear his recent presentation but I read his yesterday’s column, I think he refers to IT innovations that would increase efficiency (not innovation) in other sectors. We’ll see how their strategy plays out.
I’ll focus today on the outcome of a strategy apparently implemented… 4 million years ago! After 15 yrs of study, 47 different authors contributed to 11 papers recently published in the October 2009 issue of Science magazine all dedicated to Ardipithecus (”Ardi”) ramidus and her environment. Ardi turned out to be the skeleton of a female who lived in Ethiopia earlier – by more than a million years! – than the previously declared oldest human skeleton, named “Lucy”. A lot of interesting and some quite controversial information came out of these studies.
One of the stories that caught my attention was what I consider a story (yet to be fully proven) of innovation driving the human species to evolve: the new theory about how we became bipedal. Based on anthropological evidence scientists suggested that faced with the crushing competition from the super confident super- successful alpha male for the attention of females, the beta male had to come up with a way to overcome his obvious physical handicap. His innovation was figuring out that he could walk so that he could use his front legs (arms) to bring back food to the females. See a summary. The posting plays on the catchy (walk for )“sex” issue, but we all know that at the root of it all is our survival instinct (at least it was 4 million years ago!). Females also must have collaborated to the string of innovations by making a mental leap as they figured out the value for species survival of a nurturing provider as a desirable alternative to the pure gift of strong physique genes. In the process they together also invented the monogamous bond and the family unit… I hope you’ll agree that figuring out what women want – 4 million years ago – deserves special recognition by itself!
Couldn’t stop a chuckle thinking of what might have happen if this innovative strategy had not been implemented? (any sci-fi writers out there?) Maybe super sized humans would be still chasing each other on all fours, defending territories and herds, or worse, this race might have become extinct because not enough to go arount to take care of its abundant selfish progeny….
This might look as an ode to ”the” innovative beta-male, but let’s quickly recap some of what we seem to have gained from his survival instinct fighting to overcome his physical handicap:
- We became bipedal
- We invented the monogamous bond and the concept of the family unit
- We achieved biological diversity
- We forced the alpha to adapt to add other offerings to their gift of purely physical attributes
Now, we could extend this thinking about evolutionary pressure to look at the fate of alpha empires, companies, and dictatorial leaders, who based on their significant advantage are driven by arrogance and entitlement. History shows that all eventually crash and burn due to popular rage, or, if they get lucky, they will get subtly replaced by the more innovative new kid(s) on the block: new economies, responsive businesses, thoughtful leaders. The quintessential question “so… does size matter?” could apply here too. My answer: Not if you quit trying to provide value to your constituency: nations, employees, customers, or allies.