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Macs Loved by Rich and Nerdy, Study Says

Mac owners are more likely to be affluent and gadget-oriented, according to a new study by NPD Group. The group’s Household Penetration Study found that Mac owners were more likely to have more than one computer in their household–with 66% of the Mac-using survey respondents reporting more than three computers.

Macs

NPD also reported that Mac owners were much more likely to have digital SLR cameras, iPods, large-screen LCD TVs, and navigation devices.

Mac Owners

Though the study seems to have been pulled from the NPD Group’s Web site, you can see excerpts from the study at Gizmodo.

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