• 10.03.09

Enough WIth The Makeovers! Ok, Fine Maybe Just One More

With all the makeovers on television maybe it’s time your website got one too

So I’ve been watching more TV recently and I’ve noticed that we’re becoming a nation of makeovers – personal makeovers, fashion makeovers, home makeovers, garden makeovers – the list of shows is pretty long. Now I can probably use 1/2 of these makeovers myself however it did get me thinking about my website. So, I am creating my own makeover…The Search Marketing Makeover.


As a Search professional I regularly recommend to clients to revisit the Organic Search campaign for content expansion opportunities and keyword strategy expansion. But as I think of it a bit more I realize I could recommend a full Search Marketing Makeover starting from client goals and objectives to linking strategies. It will force any Search professional to examine and revise strategies and tactics to maximize success. Let’s include one more makeover America!

In the meantime I’ll just wait by the phone and see if Hollywood calls.  

About the author

Dan Ouellette is a Search Industry professional sharing news and opinions about Search and how it affects our everyday lives. Dan is the Director of SEO Operations at Catalyst Search Marketing (a GroupM company) in Greater Boston, a Search Agency specializing in organic and paid search for Fortune 1000 companies.