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CEO applies Business Acumen, Transforming Nonprofit into Powerhouse for Change

Profile of a Change Leader: Tony Cancelosi

Tony Cancelosi
Profile of a Change Leader: Tony
Cancelosi

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As the CEO of Columbia Lighthouse for the Blind (CLB) in Washington, DC, Tony Cancelosi brings more than 30 years leadership experience from the
computer and software industry to his efforts to serve the blind and visually
impaired.

CLB
enables people of all ages who are blind or visually impaired to remain
independent, active and productive in our society. Under Cancelosi’s leadership
they are introducing innovative programs and building the partnerships required
to serve millions more across the nation. In the years to come the current
population of 13 million blind and visually impaired in the US will more than
double as people live longer and disabling diseases such as diabetes take their
toll. Cancelosi is applying his business acumen to provide solutions.

If you
have ever used a live chat while ordering from a catalog company, you have used
technology Cancelosi developed as the CEO of eStara.
Cancelosi also served as COO of Kee Systems, which you may recognize as Sylvan
Learning
, now a public company.

CLB logo Under Cancelosi Columbia Lighthouse for the Blind is expanding the number of people
it serves in the DC metro area and broadening its impact with innovative
programs that include Bridge to Work – ensuring veterans who are blind or visually impaired have the skills,
resources and training they need to succeed in the workplace, Digital
Data Scan
 – a competitively
priced document conversion and indexing service operated by blind and visually
impaired, and Rehabilitation Services – helping people who are blind or visually
impaired reassert control and independence, living independently at
home, school, work and in the community.

I met with
Cancelosi to better understand his success and methods. Here is a piece of our
conversation.

Cancelosi:
There is a great opportunity here. As a businessman it’s hard to miss. In this
country we still don’t understand the opportunity to hire the disabled. When
leaders put together their strategic plans, they don’t even consider it. They
are worried about how it will work, what is required to change the workplace,
and the impact on culture. What they need is an education. We have tools today
that make hiring the blind and visually impaired a cost effective solution,
providing value that adds to business growth.

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In the
coming years we are going to see incidents of visual impairment rise
significantly – more than 25 million people in this country will have some form
of visual impairment in what I call the Silver Tsunami, the great wave of
increase in our aging population. We will be ready to help.  Just the psychological
impact of losing your vision is debilitating. This can be minimized with all
kinds of new technology available today and through retooling the life skills
that make people comfortable so they can enjoy their lives. 

Kahan: How
are you applying what you have learned in the world of business to help the
Columbia Lighthouse for the Blind succeed?

Cancelosi:
I use a two-sided approach that relies on (a) business basics and (b)
fund-raising and partnerships. As soon as I arrived I made sure that the
organization was operating like a business. By that I mean we have the
infrastructure and metrics in place to measure our performance, we are all on
the same page understanding our goals, core competencies, strengths, and
weaknesses.  We all need to know the same story. Storytelling is a very
effective way to get the message across. 

With
operations running like a business, I turn my attention to fund-raising and
partnerships. Did you know more than 85% of nonprofit CEOs don’t like to
fundraise? Yet, this is essential to strong leadership.  I participate in
the community, go out and speak, and always look out for partners who can
profit by joining forces with me. 

At CLB, we are creating a
national model – I have 89 other agencies like myself that are going to help
with creating the low vision clinics and services. Every 7 seconds someone
loses his or her sight in the US.  We need to raise awareness and link
people to serve this need. People who are visually impaired or blind can
reconstitute into a job and train because of all the technology available
today. Of the 3 million visually impaired or blind in the US who are working age,
1.5 million are unemployed. We will bring those people into the marketplace,
making our country stronger and giving them meaningful jobs.

Kahan: How do you fund raise?

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Cancelosi: I look for partnerships where there is a takeaway for each person.
We are both going to get something we want.  There must be
complementarity, where we help each other achieve our goals… a perfect
marriage. There has to be a scorecard in every potential partnership: you do
this and I do that. Identify the benefit and track that scorecard. This gives
us a set of metrics so we can be sure each of us is getting what we want out of
the relationship.

Kahan: How did you assemble a
Board of Directors to support the change work you are doing?

Cancelosi: I study the bylaws and
covenants and use them to serve our mission. Many nonprofits are lax in this
area. I build a matrix of core competencies that we need to succeed in our
change agenda and I recruit other CEOs because they know what it takes to lead
transformation. They are doing this in their own organizations. 

I pick leaders who understand how
to operationalize the future. They are the best in their field. My board
members are brilliant. These people understand what I am trying to do, the
opportunity that is here to be realized. They understand our vision for the
future and they know what it takes for us to get there. They are helping us
create a new world.

Cancelosi is a change leader, applying his skill and experience to
serving society, improving the world, making a difference in the lives of the
blind and visually impaired. He is doing it using business smarts, helping a
nonprofit to become a profit center, in more ways than one.

Seth Kahan, VisionaryLeadership.com

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Seth Kahan is a Change Leadership specialist. He has consulted with CEOs and executives in over 50 world-class organizations that include Shell, World Bank, Peace Corps, Marriott, Prudential, American Society of Association Executives, International Bridge Tunnel and Turnpike Association, Project Management Institute, and NASA. He is the founder of Seth Kahan’s CEO Leaders Forum, a community of CEOs working together to innovate through the current economy. His next book, Getting Change Right: Creating Rapid, Widespread Engagement will be published in spring 2010.

 

 

About the author

I help leaders with change, innovation, and growth. My latest book is "Getting Innovation Right." My first book, "Getting Change Right," was a business bestseller.

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