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  • 09.17.09

Posterous Ups Ante for Blogging Superiority With Themes

A few weeks ago, we talked about Tumblr‘s most worthy rival, a blogging platform called Posterous. It’s just become that much more worthy.

A few weeks ago, we talked about Tumblr‘s most worthy rival, a blogging platform called Posterous. It’s just become that much more worthy.

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The Y-Combinator startup believes that you should be able to post everything to your blog using email–whether you’re uploading pictures, video, audio or just text. A noble gesture it was, but with one fatal flaw: Posterous blogs had no themes. That’s right: they were blank white.

Posterous

This isn’t all bad, because Posterous lets you “re-blog” to a bevvy of other services, so you can post to your Tumblr account, Twitter, Drupal, WordPress, Blogger, and more. Your actual Posterous remained a lame blank archive until today, when the company announced on its blog that it was adding pre-set and customizable themes.

Like Tumblr, Posterous will let you easily alter colors, but also gives you the ability to upload your own header. If you’re more code-friendly, you can get in a code up a fancy-pants theme all yourself. There are only five themes–Tumblr has dozens–but presumably there are more to come.

About the author

I've written about innovation, design, and technology for Fast Company since 2007. I was the co-founding editor of FastCoLabs.

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