people are somehow inspired to do things differently. For some it is an
innovative idea, and for others it is identifying a need and filling it. For
Ajit Prabhu, the co-founder and chief executive officer of QuEST Global, it was
At a time
when few in Ajit’s home town in India could afford an automobile, Ajit’s uncle
drove one to and from his incense shop. Ajit wanted a car too. So
in eighth grade, when his friends invited him to play, Ajit said no. He
decided instead to work on his new business selling incense sticks, just like
This was one
of the first unconventional choices that Ajit made in his life. His
entrepreneur spirit was strong and so was his desire to make a living. The
value of aspirations cannot be ignored, and Ajit says that it is one of the
three fundamental requirements for building a successful business.
something and create some value, you have to have aspirations – that’s
absolutely important,” says Ajit.
Ajit’s early aspirations that led him to reject the traditional path
repeatedly, choosing incense over play, opportunity over predictability,
throughout his entire life.
willingness to pursue uncommon options led him to co-found QuEST Global, an
and outsourcing firm, in 1997 with one partner and one client. As
of 2009, his company is approaching $100 million in revenue, employs 1,600
people across 17 countries, and services many of the world’s largest firms.
is a leading provider of diversified engineering services and manufacturing.
The company helps customers in the aerospace, consumer electronics, healthcare,
industrial products, marine, nuclear engineering, oil & gas, power
generation, and transportation industries. QuEST helps cut product development
costs, shorten lead times, extend capacity and maximize engineering resources
availability by providing support across the complete product life cycle.
dissecting Ajit’s uncommon ability to open up new market space, we see a clear
and consistent playbook of proven strategic moves. These are options that his
competitors did not see, and by employing these approaches, QuEST Global is
leading its industry.
next few days, I will share just a couple of the strategies that the company
used to outthink its competition. QuEST Global’s dominance might come from a
mere aspiration, but it was the planning and forethought of its management that
has made it so strong.
Ask yourself the questions below to see how you can find
renewed inspiration to fuel your business’ next aspiration.
- What do
- What do
my customers want?
there a need in my business or industry that needs to be filled?
- How can
filling a new sector open up new market space for my company?
can I prepare now for future projects?