As the economy worsens and abandoned storefronts continue to pop up on street corners all over the country, we’ve had the opportunity to learn which industries are virtually recession-proof. For example, California’s medical marijuana industry continues to thrive.
Which is why we’re not surprised to learn that an out-of-business branch of Kentucky Fried Chicken in Los Angeles has been repurposed into–you guessed it–the Kind for Cures marijuana dispensary.
It’s a clever rebranding–Kind for Cures kept the original building intact, only removing the KFC logo. The new KFC is sure to garner interest with its offer of a free 1/8th of marijuana for first-time customers.
In all seriousness, the KFC/Kind for Cures incident demonstrates the enduring power of the medical marijuana industry. In a time when California is hurting for cash, full legalization and taxation on the drug could help bring the state out of its seemingly never-ending budgetary hole. If and when that happens, a number of designers stand at the ready with branding ideas.