Hulu scored its best month to date, notching 457 million views of its online content, which includes offerings from NBC, Fox, Disney, and others. On average, Hulu viewers watched 12 videos, totaling an hour and 13 minutes per viewer. Google remained in the top spot, however, as viewers watched 8.9 billion videos, or 42% of all videos watched, via the search giant. Viacom digital came in second with 812.3 million views, with Microsoft’s properties ranking a strong third delivering 630.6 million views.
So who was watching all these hours of video? Apparently, 81% of the American Web audience was. The average viewer watched 500 minutes of total video, or 8.3 hours, in July, with each video averaging 3.7 minutes. That’s an average of 135 videos per viewer.
[via Multichannel News]