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  • 08.22.09

Offline Optimization That Creates Online Visibility

How Men’s Health Magazine Wins In Losing Your Gut

I was in the supermarket the other day and decided that I’d like to buy a magazine. As I was browsing I picked up a Men’s Health magazine and it looked familiar. It looked famillar because the cover teasers were similar to the ones I saw the month before. In fact they were similar to the one’s I saw 6, 8, even 12 months ago. That’s because Men’s Health, like many other magazines, reuse their teasers like “lose your gut” most likely because, well, they help to sell magazines. 

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As you can imagine when those terms come up in the search engines they are usually associated with the Men’s Health website. And rightly so as they are scattered throughout the site as well as on the cover. 

I was so tempted with getting “six pack abs” and finding out what the “red hot sex secrets” were that I decided to buy the magazine. 

You’ll have to excuse me as I need to go do some crunches.

About the author

Dan Ouellette is a Search Industry professional sharing news and opinions about Search and how it affects our everyday lives. Dan is the Director of SEO Operations at Catalyst Search Marketing (a GroupM company) in Greater Boston, a Search Agency specializing in organic and paid search for Fortune 1000 companies.

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