So how does a company become an engine of innovation? Although humans and the organizations they create are all unique and unpredictable in their strengths and shortcomings, most successful innovators follow some common steps in the innovation process. In his new book A Fine Line: How Design Strategies Are Shaping the Future of Business, frog design founder Hartmut Esslinger presents these steps in a broad and simple outline.
Photo: frog design collaborated on Apple’s design language in the early 1980s
collections
NewsletterCourses and LearningAdvertiseCurrent IssueTech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business