How to Innovate, Step by Step

So how does a company become an engine of innovation? Although humans and the organizations they create are all unique and unpredictable in their strengths and shortcomings, most successful innovators follow some common steps in the innovation process. In his new book A Fine Line: How Design Strategies Are Shaping the Future of Business, frog design founder Hartmut Esslinger presents these steps in a broad and simple outline.

Photo: frog design collaborated on Apple’s design language in the early 1980s