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  • 08.19.09

Tiny Budget, Big Effects

How do you make a performance by a laptop musician compelling? Eye-popping graphic design.

Electronic music is huge and growing in popularity, but the genre places an unusual demand on the actual artist: They make their money at live shows, but how interesting can a performance by someone tapping at their laptop possibly be? Who wants to pay to see that?

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Increasingly, electronic musicians are turning to graphic and interactive designers, to pull in the crowds–and electronica shows are quickly becoming can’t-miss live events, as Justice, Simian Mobile Disco, and, of course, Daft Punk have proven. But it doesn’t have to be such a big-budget affair. Here’s one of the freshest examples we’ve seen in recent months, a projection designed by Adam Guzman and Julia Tsao, for the performer Nosaj Thing:



The idea, according to Guzman and Tsao, was to turn the entire 3-D experience into a 2-D layout like you’d find in a magazine. You can see their work through the fall, on Nosaj Thing’s club tour.

[Another Something via Today and Tomorrow]

About the author

Cliff is director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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