If Ad:tech’s sleek Web site (ad-tech.com) doesn’t convince you that it really is “the event for digital marketing” — as its tagline boldly claims — spend a few minutes browsing its blog, YouTube videos, Flickr pics, and Dopplr map. Then join its more than 2,400 fans on Facebook and 4,800-plus followers on Twitter. With Ad:tech presentations also available online, that just leaves us to mix a drink and ask, Why bother attending in person? — Dan Macsai
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